Based on some of the queries that Kaleyra has received regarding template rejections, we have compiled a guide to help you self-troubleshoot the rejection messages for templates if they have been disapproved by operators.

 

 

Disapproved Reason

How to resolve

Not Implicit Content

The template should be submitted as explicit or promotional – based on the message content

Not Explicit Content

The template should be checked and re-submitted as implicit or promotional – based on the message content

Not Promotional Content

The template should be checked and re-submitted as implicit or explicit – based on the message content 

Brand/Entity Name Missing

Content must contain Brand/Company/Business/Entity Name in the message content 

Incorrect variables/Invalid message

Use {#var#} to identify the variable parameters

Invalid scope of the consent

The consent message submitted is not clear. Use the consent template samples as a guide now.