Based on some of the queries that Kaleyra has received regarding template rejections, we have compiled a guide to help you self-troubleshoot the rejection messages for templates if they have been disapproved by operators.
Disapproved Reason | How to resolve |
Not Implicit Content | The template should be submitted as explicit or promotional – based on the message content |
Not Explicit Content | The template should be checked and re-submitted as implicit or promotional – based on the message content |
Not Promotional Content | The template should be checked and re-submitted as implicit or explicit – based on the message content |
Brand/Entity Name Missing | Content must contain Brand/Company/Business/Entity Name in the message content |
Incorrect variables/Invalid message | Use {#var#} to identify the variable parameters |
Invalid scope of the consent | The consent message submitted is not clear. Use the consent template samples as a guide now. |