With the new regulations that have been set in place for India, by the Telecom Regulatory Authority of India (TRAI), going forward, promotional messages that are sent out as an outreach to end-users will not have a status mentioning if it was delivered or not.

So, if you go ahead and execute a message to an end customer, the messages will show as “AWAITED-DLR” on the Kaleyra Promotional Platform once sent.

These messages will eventually show up as “NO-DLR-OPTR” as the final status on the platform.

This is an initiative taken by the TRAI to safeguard and provide anonymity to the end client’s preferences