Businesses need a dynamically shortened web links to ensure that they don’t occupy redundant length of the SMS.  Txtly will help you shorten any long URL. You can use this shortened URL within your SMS to further track your customer’s real-time data. Txtly URL will redirect your customers to the respective web page. 


Txtly Campaigns

Often, there will be multiple weblinks that need to be shortened. Manually shortening them one by one will not only get hectic to the team, but also wastes ample time that the team could work on building constructive, productive material. To eliminate this pain point, we have introduced the concept of Bulk Txtly, where you can upload up to 1 Lac URLs in one go and the consecutive shortened URLs are all defined in one sequence. 

The file uploaded should have the column “Long URL” and the subsequent column of Short URL will be auto created with shortened web links, upon using Bulk Txtly. To cut multiple web links in a shot, follow the steps below:

  1. From the main menu, click on ‘Txtly’ and choose ‘Txtly campaigns’

  2. Click on ‘+New’.  The following page appears.

  3. Tick on ‘Enabled’ to enable link tracking

  4. Tick on ‘Advanced’ to enable IP address tracking and advanced analytics like device tracking etc.,

  5. Enter the Campaign name and upload a file.

  6. When you upload and submit a file, our Txtly algorithm converts multiple long web links to short ones. To check this, you can download a sample file before submitting.

Note: If you do not copy paste {advanced} within SMS then system cannot track customer data for URL.

Note: If you tick checkbox ‘Enabled’, then location tracking based on IP parameters will be enabled. This will actively direct you to the required URL. Advanced Analytics will help track the click counts to your URL and track other device related information. Location Count will help you track the location of user who has clicked on Txtly URL.


The difference between Txtly campaigns and Txtly is that, you can shorten a link through Txtly. You can add attachments too. In Txtly campaigns, you can shorten millions of links through a file upload, in one go. Txtly is more customized in converting a single web link.

Follow the steps below to create a short URL using Txtly:

  1. From the main menu, click on Txtly. 

  1. Click on +New to create a short URL. Once you do this you will see a pop up window asking you to fill in a few details

Note: If you tick checkbox ‘Enabled’, then only the shortened URL will be enabled as active. If the box is unticked, then the URL is considered inactive and cannot be put to use.

  1.  Fill in the Title of your Txtly that will be tagged along your message

  2. Add the shortened URL (Txtly token) in the box space adjacent to Txtly. This token will help customers know the purpose of URL. Max limit of this token is 10 characters.

  3. In the last box space add your original long URL which needs to be shortened. If you want customers to download some file on clicking Txtly URL, then upload that file as an attachment. 

  4. In Callback URL (See appendix Pt. 4) field, enter your web address where you want us to trigger callback parameters for Txtly. On that webpage, you would see all the callback parameters` values just after your Txtly URL is clicked. Use (json) before your URL if you want to receive response in JSON format, else you will receive raw data"

  5. Hit Save button. Now your shortened URL has been created and can be accessed on Manage Txtly page. 

Now, if you want to use this Txtly URL within SMS. Just copy paste the Txtly URL ({advanced} ). Here, you need to copy the whole URL (…….{advanced}). 

Note: If you do not copy paste {advanced} within SMS then system cannot track customer data for URL. 

Managing Txtly

To manage your Txtly URLs follow the steps below:

  1. To edit your Txtly click on the Edit icon in the right-hand side of the Manage Txtly page. 

  2. Modify your details and hit the Save button

  3. To view your Txtly customers click logs then click on the Logs icon on the against any Txtly URL and you will be redirected to a detailed summary page.

Following fields would be shown under Logs:

  • Browser: Browser from which user opened your Txtly URL 

  • Device Type: Device from which user opened your Txtly URL

  • Device Brand: From which device brand user has clicked

  • Platform: Customer device Operating System 

  • Host: Source from which user has clicked on your Txtly URL (Example: Could be the social media handle where you hosted this URL)

  • Mobile: Recipient mobile number(s) who clicked on your Txtly URL

  • IP Address: Customer IP address

  • City: To which city the IP address belongs to

  1. To view the analytics of any Txtly URL, click on Analytics icon against the Txtly URL row. You will be redirected to graphical analytics page where you can view Txtly URL. 

The following are the parameters based on which the user can view the reports:

  • Daily Traffic: You my check the daily traffic for your Txtly URL

  • Browser wise: You may check from which browsers, users have opened your Txtly URL

  • Device wise: You may check from which devices, users have opened your Txtly URL

  • Region Wise: You may check from which regions customers has clicked URLs; based on user IP Address